Oh, we've never seen this type before, right? The interesting part is that he really doesn't give the vibes of a big bad guy many times. Let's start with the villain perspective for a change: a one-sided dude who wants power at all cost despite any consequences. Phantom Ruler Zoroark fails at both, whether at the good or the bad side. Nevertheless, what doesn't change is the fact that characters serve, amongst other purposes, as means to get the viewer's empathy or hate. Speaking of characters, that's a somewhat difficult to analyse item in the franchise's movies: you can't discuss about the protagonists because their development happens in the original series, since the movie is merely another adventure, but you can't simply discard them.

Not even Wakamoto Norio could do something to help if he wanted. It's not like Pokemon's voice actors lack emotion, though that's precisely the case of the soundtrack, but probably the lame ones are the characters themselves. well, it's the same as always: generic and childish, but it's part of the franchise's style, so you can't avoid it. Fluid animation and CGI effects are elements essential in order to build some exciting action scenes, which absolutely cannot be removed of a Pokemon movie. and invests on eye candy visuals to grasp attention - since this job isn't very suitable to the plot or characters, but we'll talk about these latter. Quality-wise, the movie holds the tradition

So why bother writing a review? Exactly because of this uncompromised environment, allowing the viewer to simply erase everything in his mind and enjoy an equally uncompromised experience. As a matter of fact, no matter how hard you try, it's impossible to see a single attempt of making a movie which sustains itself all for the sake of advertisement.

Being those the primary objectives, Phantom Ruler Zoroark actually does a decent job. So here we go again, with yet another movie to promote the famous franchise of Pokemon and entertain us by throwing random villains, powerful Pokemon and some explosions.

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